Location:  Flexible, hybrid working, i.e. Two days remote per week with three days at the head office in Heuston South Quarter, Dublin. 

Position Type: Full-time

About Eir Evo: eir evo is Ireland’s leading telecommunications and ICT Managed Services Provider.   We empower our customers to evolve and transform by leveraging the latest technologies across communications, cloud, cyber security, connectivity, and managed services.  We collaborate with our customers to ensure they have the right IT and Telco infrastructure enabling their business to grow.

Job Overview: This is a key role which sits within the Commercial Department of eir evo, reporting to the Commercial Director. The Business segments and Go-To-Market Manager will be responsible for the overall success of a designated segment, driving sustainable growth, developing fit for purpose propositions that leverage our full portfolio across IT and Telco. You will be responsible for developing and executing comprehensive market strategies to drive growth across your segment. The role requires a strategic thinker with a deep understanding of market dynamics, customer needs, and competitive landscape. The ideal candidate will have a proven track record in market segmentation, go-to-market strategy development, and cross-functional team leadership within the segment.

Key Responsibilities: 

• P&L ownership for the segment 

• Develop and execute market strategies to drive growth across Enterprise & Government segments.  

• Understand segment needs and tailor products and services accordingly

• Ensure alignment of key stakeholders, including sales, marketing, product, customer support teams, with the GTM strategy

• Work with cross functional teams to develop the value proposition, pricing and sales strategies

• Agree the success criteria and develop the KPIs to measure performance

• Provide insightful monthly segment reports on the performance and forecast 

• Identify opportunities to effectively position our propositions against our competitors

• Monitor competitive landscape and industry trends, feed requirements to product, pricing, service or sales teams to ensure we maintain our competitive advantage

• Lead annual segment budgeting and forecasting process

• Collaborate with Marketing to plan and execute successful go-to-market strategies 

• Drive continuous improvement initiatives across the business

• Challenge the status quo to deliver transformational change

Qualifications:

1. Bachelor’s degree in Business, Marketing, or a related field (Master’s degree preferred).

2. 5+ years of management experience.

3. Proven experience in market segmentation, go-to-market strategy development, and business growth.

4. Strong analytical and strategic thinking skills.

5. Excellent communication and leadership abilities.

6. Ability to work collaboratively with cross-functional teams.

Key Performance Indicators

• Segment P&L performance 

• Establish a segment approach to winning

• ROI. Return on the investment made in the segment

• Cross sell and acquisition conversion

• Revenue and margin growth for the segment

• Reduction of customer churn

Competency Profile

• Proven experience in market segmentation, go-to-market strategy development, and business growth.

• Strong analytical and strategic thinking skills.

• Excellent communication and leadership abilities.

• Ability to work collaboratively with cross-functional teams.

• Excellent commercial focus, balancing vision with pragmatism to create growing profitable, market-leading strategies

• Ability to lead virtual teams and represent the Business, both internally and externally

• Ability to convincingly engage with all levels within the organisation

• Ability to manage detail

eir reserves the right to conduct appropriate suitability checks in relation to prospective employees including but not limited to reference checking and/or other searches using publicly available information.

We are committed to creating an inclusive and supportive work environment. If you require any reasonable adjustments during the application or interview process, please let us know, and we will work with you to meet your needs.

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