Digital Sales Lead

Digital Sales Lead

eir Business is the B2B division of eir and one of Ireland's leading providers of telecommunications, technology, cloud, cybersecurity, managed IT and workplace solutions. Supporting organisations of all sizes, from SMEs to large enterprises and public sector bodies, eir Business delivers secure, end-to-end connectivity and digital transformation services that help customers operate more efficiently, securely and effectively. Leveraging Ireland's largest mobile network, extensive fixed-line infrastructure, cloud capabilities and 24/7 expert support, eir Business partners with customers to design, implement and manage technology solutions that enable innovation, productivity and business growth.

We’re looking for a driven Digital Sales Lead to own the conversion of digital demand into revenue. Sitting within the Small, Medium Enterprise (SME) Sales team, and working closely with Marketing, this role will be critical link between digital engagement and the sales pipeline, qualifying and converting inbound enquiries, generating new opportunities through outbound activity and digital advertising campaigns, and protecting our existing SME revenue base through proactive renewal management. 

This is a target-carrying role, ideal for someone who is commercially driven, moves fast, and enjoys turning data and activity into closed business

Convert Inbound Digital Engagement into Sales Pipeline

•Manage, qualify and follow up on inbound website enquiries and campaign-generated leads

•Hand off qualified opportunities to Sales Specialists and Account Managers with clear context, urgency and next steps

•Own lead response times and follow-up discipline to maximise conversion from enquiry to pipeline

Drive Outbound Prospecting & Demand/Lead Generation

•Plan and run outbound email and LinkedIn campaigns to generate qualified opportunities across our portfolio

•Manage paid search and digital advertising activity (LinkedIn, Meta platforms) to drive awareness, consideration and leads into the funnel

•Deliver renewal outreach across the SME base, working proactively ahead of contract end dates to protect existing revenue

Report on Pipeline and Renewal Performance

•Monitor lead volumes and conversion rates across inbound and outbound activity

•Track upcoming SME renewals and flag expansion or at-risk opportunities to Account Managers

•Produce regular pipeline and renewal reports, identifying trends to optimise targeting and activity

•SME renewal retention rate (%) across the managed portfolio

•Lead response time and conversion rate from enquiry to qualified opportunity

•5 years experience in digital sales, or digital marketing role with a B2B focus; SME experience an advantage

•A track record of managing a fast-moving pipeline with strong qualification and follow-up discipline

•Hands-on experience running outbound campaigns (email, LinkedIn) and paid search activity

•Confidence using a CRM (Dynamics 365 or similar) to track opportunities, renewals and activity

•Comfortable working to targets, forecasting and reporting on performance

•Highly organised and proactive, with strong communication skills and the ability to build trust quickly with customers, Sales Specialists and Account Managers.